Spotify España / Wrapped 2023
For the launch of Spotify Wrapped 2023, under the concept "The realest thing on the internet," we decided to transform Malasaña, a neighborhood known for being fake and full of posturing, into the most real one of all.
To achieve this, we filled its streets with creatures representing 'your most authentic self' in 2023, showcased neighborhood data, hosted a bingo event with Lorena Castell, and created the most genuine sweatshirts in collaboration with Nude Project.
